Personalized, relevant and impactful customer experiences are built on audience segmentation.
But the customer data that powers segmentation is often fragmented, unreliable or, worst of...
Personalized, relevant and impactful customer experiences are built on audience segmentation.
But the customer data that powers segmentation is often fragmented, unreliable or, worst of...
Enterprise brands have nearly 10,000 marketing technology solutions to choose from whenbuilding their CX stacks.
But even with so many tools at their fingertips, they...
Finance and sustainability may be considered strange bedfellows; accountants are not necessarily the first place business leaders go to discuss the environment. However, it’s...
Benefits, Challenges, and Getting Started
Running a business requires managing a complex set of processes to ensure that money moves around in the necessary ways...
The Ultimate Guide to Sparkrock 365 for Nonprofit Organizations.
If your Nonprofit organization is typical, you use many applications for finance, human resources, scheduling, payroll...
How cloud-based, enterprise-wide contract management reduces risks and improves business performance.
Contract management continues to be a highly manual process splintered among procurement, legal, finance,...