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The Enterprise Guide to Audience Segmentation

Personalized, relevant and impactful customer experiences are built on audience segmentation. But the customer data that powers segmentation is often fragmented, unreliable or, worst of...

The Enterprise Guide to Audience Segmentation

Personalized, relevant and impactful customer experiences are built on audience segmentation. But the customer data that powers segmentation is often fragmented, unreliable or, worst of...

2022 CDP market guide

89% of brands now say they’ve either deployed a customer data platform (CDP) or plan to. But many companies are finding out the hard way...

The Enterprise Guide to Building a Better CX Strategy

Enterprise brands have nearly 10,000 marketing technology solutions to choose from whenbuilding their CX stacks. But even with so many tools at their fingertips, they...

Generation Future Finance: Today’s Must-Have Skills for Tomorrow’s Growth

As we near the end of 2021, businesses across the world are gaining a clearer view of the road ahead. For many, this means...

How finance can become the next frontier to champion sustainability in business

Finance and sustainability may be considered strange bedfellows; accountants are not necessarily the first place business leaders go to discuss the environment. However, it’s...

Leading in an Age of Disruption: How to Build Your Finance Transformation Team

The expectations for Accounting and Finance are greater than ever. We’re living in an age of disruption and accelerating change, and business survival now and...

SAP Financial Close Solutions Complement SAP Central Finance

SAP Central Finance (cFIN) accelerates the journey to SAP S/4HANA by providing a single source of truth for reporting and financial consolidation and a...

BlackLine and SAP: A Winning Combination for A&F Optimization

The role of Accounting continues to expand, and disruption has increased the urgency for real-time insights and strategic partnership. Yet manual processes continue to...

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