Parafin, a top embedded financial infrastructure company, announced a significant new partnership. The firm is partnering with NMI. NMI is a global leader in embedded payments infrastructure. This alliance aims to offer flexible capital to small business merchants. This will happen through NMI’s extensive reseller network. Over one million U.S. merchants will gain access to financing. This capital is specifically designed to help scale their operations. NMI has 4,000 channel partners. These partners include ISOs, PayFacs, and SaaS platforms. They can now offer embedded capital products easily. This new offering helps drive customer retention. It also unlocks new revenue streams for them. The collaboration greatly deepens engagement with merchant customers. The integration brings NMI Business Capital to the modular payment platform. This provides a turnkey way to offer capital.
Sahill Poddar, co-founder and CEO at Parafin, shared his excitement.
“With NMI, we are bridging two critical layers of the embedded economy: payments and financing. By bringing these together, we are enabling resellers and ISOs to offer capital as naturally as they offer payment processing. By joining forces with NMI, we are creating an ecosystem where capital flows more efficiently, helping resellers deepen their relationships and merchants invest confidently in their next stage of growth.”
Seamless Access to Capital
NMI’s partners and resellers can now manage capital programs. They can do this seamlessly within the NMI environment. They deliver personalized capital offers to their merchants. This happens through a simple, embedded experience. The program provides the highly sought-after Parafin NMI embedded financing. Access to capital remains a major challenge. It affects small and mid-sized businesses significantly. This partnership directly addresses that problem. The combined effort makes funding readily available.
Peter Galvin, Chief Growth Officer at NMI, commented on the value proposition.
“At NMI, we’re always looking for new ways to help our partners create more value for the merchants they serve. Together with Parafin, we’re making it easy for merchants to access the funding they need directly from the platforms they already use and trust, helping them invest in their growth without the friction of traditional lending.”
The Parafin NMI embedded financing solution is currently available. It is accessible within the NMI Merchant Portal. This new offering strengthens the position of both companies. It provides an essential growth tool. This innovative approach ensures that capital flows more efficiently. Therefore, businesses can invest confidently in their future growth. The availability of Parafin NMI embedded financing simplifies access greatly.
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News Source: Businesswire.com
