Nexo recently announced a major Nexo crypto partnership with Tennis Australia. This deal covers the 2026 Australian Open and the Summer of Tennis. The digital asset platform will serve as the official partner for these events. This collaboration aims to blend professional sports with modern digital asset wealth management.
Global Brand Expansion
The Nexo crypto partnership gives the company worldwide visibility on a very large scale. The Australian Open is watched by millions of fans every year. Nexo is going to employ this platform to present its various financial instruments. These instruments help users manage their digital assets in a simple way. Moreover, the deal is inclusive of a presence at the United Cup and some other events as well.
Transitioning into the sports world helps Nexo reach new audiences. People around the globe will see the brand during the matches. This move shows the growing link between finance and major sports. Nexo continues to grow its presence in the Australian market through this deal.
Antoni Trenchev, Co-founder and Managing Partner of Nexo, commented on the news:
“We are delighted to partner with Tennis Australia, an organization that embodies excellence and innovation. The Australian Open is one of the most exciting events in the world of sports, and our collaboration is an ideal way to engage with a varied and technologically advanced audience. We are excited about the prospect of making the digital asset space more accessible to tennis enthusiasts and showing them how Nexo can be their assistant in wealth growth and management during the digital era.”
Cedric Cornelis, Chief Commercial Officer of Tennis Australia, spoke about the Nexo crypto partnership:
“It’s a great pleasure for us to have Nexo in our partner family for the Australian Open and the Summer of Tennis. Nexo’s dedication to cutting-edge technology and offering safe, easy-to-use digital asset solutions goes hand-in-hand with our emphasis on giving our fans a fantastic experience. We are eager to collaborate with the Nexo team to connect with our audience in innovative and thrilling ways.”
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News Source: Businesswire.com
