Abrigo has recently announced that it has acquired 360 View to help drive data-driven growth for financial organizations across the country. This acquisition is a strategic move that brings together the top banking CRM. Marketing automation solution within the expansive software portfolio of Abrigo. This will help banks and credit unions create deeper customer relationships. This acquisition is another milestone in the journey of investing in advanced data analytics.
“Financial institutions are looking for smarter, more practical ways to grow,” said Jay Blandford, CEO of Abrigo. “360 View brings powerful capabilities that transform customer data into actionable intelligence. These capabilities will build on our holistic approach to data analytics, an important part of our corporate strategy to better serve customers in an increasingly competitive banking market. Together, we will help banks and credit unions move from fragmented data to a cohesive approach and measurable results.”
Strengthening Data Intelligence for Financial Institutions
Currently, the 360 View is an essential growth engine for various financial organizations in the community. The tool provides a single system that offers an integration of intricate customer information and processes. As such, this enables the organizations to easily identify cross-selling opportunities and enhance their retention strategies. The integration provides an opportunity for Abrigo to bring more AI-based innovations to its clients. The president of 360 View also highlighted the cultural and operational alignment between the organizations. The acquisition guarantees Abrigo’s clients with uninterrupted service and specialized industry knowledge. The acquisition has cemented Abrigo’s position as a financial technology industry leader. By providing more than 2,400 financial organizations with the power to drive profitability and risk management.
“360 View’s deep industry expertise and hands-on implementation model are perfect complements to Abrigo’s commitment to partnership and long-term customer success,” said David Acevedo, President of 360 View. “This acquisition accelerates our shared strategy to equip financial institutions with the intelligence and automation they need to compete and grow.”
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News Source: Businesswire.com
