CSU Digital U.S. expansion took center stage at a high-level executive summit in New York. CSU Digital organized a conference of top executives from the fields of payments and banking at The Plaza Hotel.
Moreover, the company’s U.S. expansion reflects its broader international growth strategy. The leading independent card processor in Latin America holds a strong market position. The company operates with more than 50 million cards and processes more than $100 billion per year. Moreover, the summit opened with the introductory speech of CEO Marcos Ribeiro Leite. The speech was made by highlighting the experience of the company in payment infrastructure for 30 years.
Leite framed the moment as a step forward for his company. “This executive summit reflects more than three decades of building the infrastructure that powers Brazil’s card economy,” he said. “We’re bringing that experience, and that scale, to the executives in this room and to issuers across the U.S.”
U.S. Expansion Strategy and Market Opportunity
Furthermore, the firm’s U.S. expansion entails building itself up as a cross-border processing partner. It will help American companies to expand into Brazil. The firm provides regulatory assistance and quick card program implementation. Furthermore, the company runs an API-first cloud-based platform that is PCI DSS compliant.It also complies with SOC 2. AI fraud detection and automation capabilities are part of it as well.
“Issuers in the U.S. are working with a processor that has proven itself at scale with some of Brazil’s largest banks,” Leite said. “We know what it takes for businesses of any size to launch, scale and succeed.”
Additionally, the initial study conducted by the company reveals significant demand changes in the US market. Over 70% of issuers face restrictions from old-school processors. Over 90% prefer cloud-based systems powered by AI. Lastly, the organization is further expanding its activities in the US from its Miami office location.
Leite framed CSU Digital’s U.S. launch as a personal commitment. “This matters to me personally,” he said. “I am committed to building its presence in the U.S. with the same consistency and the same care my company has shown in Brazil over the last three decades.”
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News Source: Businesswire.com
