Imprint raises $130 million in new financing, and the round values the company at approximately $1.9 billion. The platform combines payments, loyalty, and customer intelligence to make every transaction more valuable for brands. Khosla Ventures, an existing investor, led the round. Hedosophia, Ribbit Capital, Spice, and Thrive Capital also participated. Meanwhile, Positive Sum joined as a new investor. The company will use the funding to develop new payment products and AI capabilities. These tools help brands recognize and reward customers wherever and however they choose to pay.
Imprint now serves more than two million members. In addition, the company partners with brands that represent more than $500 billion in annual U.S. consumer spending. Since the start of the year, Imprint has launched programs with Albertsons Companies, Fanatics, Kroger, and Shell. The Fanatics program debuts this week.
The growth numbers look strong. Total cardholder spending across Imprint’s partner portfolio more than doubled between 2025 and 2026. Likewise, the share of spending on Imprint cards at partner checkouts tripled over the past year. The company also added $1.5 billion in incremental warehouse capacity. Furthermore, it priced its second AAA-rated asset-backed securitization. Investor demand reached nearly five times the offering size.
“From AI chats to personal agents, every digital touchpoint is quickly becoming personalized. In this future, the brands that invest in understanding who their customers really are, and building relationships with each individually, will win,” said Daragh Murphy, founder and CEO of Imprint. “Imprint helps brands create financial products to earn a place in their customers’ everyday lives, and make them feel like a regular, uniquely recognizing and rewarding them for their loyalty. The latest round supports our growth as we build more ways for brands to meet customers where they are, regardless of how they want to shop or pay.”
How AI and Agentic Commerce Shape Imprint’s Strategy
AI is changing how people discover, compare, and buy products. As a result, brands face new challenges in keeping direct customer relationships. Agentic commerce could mediate up to $1 trillion in U.S. retail revenue by 2030. Imprint brings payments, loyalty, and customer intelligence together to address this shift. Brands can learn from everyday spending and then deliver rewards that give customers reasons to return.
To help brands adapt, Imprint has released a Model Context Protocol (MCP) server. More consumers now use AI assistants to manage their finances and make purchases. The server lets AI agents securely access members’ rewards, virtual cards, and transaction history. It also includes tools that let members review and authorize agent-initiated purchases. Internally, Imprint’s AI platform has tripled engineering velocity over the past 18 months. That figure measures how fast the company turns ideas into production software.
“AI will make every option easier to compare, which makes earning a customer’s preference more valuable than ever,” said Patrick O’Shaughnessy, CEO and Partner at Positive Sum. “Imprint gives brands a way to earn that preference every day through payments and rewards. Daragh and the team built the full-stack technology themselves, have proven their ability to win marquee partners, and are growing quickly. That combination gives us conviction that they can capture a much bigger opportunity from here.”
Imprint’s Co-Branded Credit Card Technology and Partner Feedback
Imprint launched in 2020 and built the technology behind co-branded credit cards from the ground up. The company owns its stack across origination, risk, servicing, and rewards. Consequently, brands control their financial products. They can also tailor rewards, offers, and experiences to their own customers.
Fanatics recently unveiled its new Fanatics American Express® Card with Imprint. Glenn H. Schiffman, EVP, Chief Financial Officer and Director of Fanatics, shared his view on the launch. “With Imprint, we can offer a card that creates a new way to deepen our relationships with fans and provide a value proposition to sports fans that doesn’t exist in the market and that is rewarding their passion in a product that feels distinctly Fanatics. Imprint’s technology and approach made it possible to design a program around our fans and our business in a way no other provider could.”
Fetch also praised the partnership. “Imprint has been a great partner to Fetch. They have a dedicated team that cares about making our program successful, consistently brings us new products and capabilities, and is always willing to dig into new ideas with us. With Imprint, we’re seeing stronger engagement from cardholders, which translates into greater loyalty and lifetime value. I’m proud of what we’ve built together and excited to keep building,” said Rachel Ehrlich, General Manager at Fetch.
Imprint Access Opens Credit Rewards to More Customers
The new funding will also help Imprint reach more of its partners’ customers. The 10 largest U.S. co-branded credit card programs alone account for more than $1.1 trillion in payment value. However, traditional credit products remain hard to access for some loyal customers. An estimated 32 million Americans have little or no credit history.
Imprint Access launches today to close that gap. A refundable deposit backs the product. Eligible customers who are new to credit or rebuilding their credit can use it. They receive the same ongoing rewards as the unsecured cards of their favorite brands. With responsible use, customers can build credit and work toward upgrading to an unsecured credit card.
In short, Imprint raises $130 million at a pivotal moment for AI-driven commerce and brand loyalty.
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News Source: Businesswire.com
