Visa survey data shows AI and crypto’s big influence on U.S. consumers’ holiday shopping. Shoppers are now embracing new digital tools quickly. Almost half of all Americans use AI for shopping tasks. This highlights a rapid shift in consumer behavior. Finding gift ideas is the top AI-assisted use. Gen Z and young millennials are leading this change. Therefore, this season shows a fundamental reimagining of commerce. Consumers are weaving new technology into their Holiday Spending. Visa forecasts 4.6% growth in total U.S. spending this year. Many consumers began shopping before November, showing determination.
Younger Generations Drive Digital Adoption
Gen Z is adopting these new payment methods faster. For example, they are more likely to use biometrics. They also make more purchases from social platforms. Additionally, they buy gifts from overseas more often. Younger shoppers are now just as likely to prefer digital wallets. They are moving away from physical cards. Cryptocurrency is also becoming a legitimate gift. More than one in four shoppers would love to receive crypto. This number jumps to 45% for Gen Z alone. Furthermore, some shoppers expect stablecoin use to increase by 2035. This confirms a digital-first approach to Holiday Spending.
Technology is now central to the shopping journey. However, consumers still seek transparency and trust. Many people prefer human interaction for customer service. Sixty percent want to know how AI uses their personal data. Trust and clear use are vital for broader adoption. Moreover, scams are a significant concern for consumers this season. Therefore, security remains crucial. Overall, shoppers are ready for a high-tech Holiday Spending experience. Visa is a world leader in digital payments.
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News Source: Businesswire.com
