Button Finance, a fintech innovator in home equity lending, has secured $5 million in Series A funding. The investment was led by Hildene Capital Management, an asset manager specializing in structured credit, alongside existing backers.
The funding supports the expansion of Button Finance’s AI-powered home equity lending platform. This platform improves access to home equity, offering borrowers rapid approval and funding in under five days.
Founded in 2019, Button Finance uses proprietary AI underwriting to approve creditworthy borrowers often overlooked by traditional lenders. As demand surges, the company aims to broaden its product lineup and enhance its digital experience.
Brett Jefferson, President and Co-Chief Investment Officer at Hildene, emphasized the impact. “Button Finance is meeting real financial needs with cutting-edge tech. We’re proud to fuel their next billion in originations,” he said.
The fintech firm enters this phase from a strong financial position. It has remained profitable and maintained positive cash flow for several consecutive months rare for growth-stage startups.
Jason Harris, CEO of Button Finance, noted, “We’ve stayed profitable while scaling operations. This $5M raise accelerates our expansion without diluting shareholder value.”
Over the past two years, Button Finance has grown its team to 60 employees. In just six months, the company nearly tripled its monthly origination volume.
As 2025 progresses, Button plans to expand its offerings and distribution to meet soaring demand for home equity solutions.
The timing aligns with market trends. U.S. homeowners control $35 trillion in home equity, according to Federal Reserve Bank of St. Louis data. Consumers are tapping this wealth for renovations, debt payoff, and liquidity amid high interest rates.
With this fresh capital, Button Finance is poised to redefine the future of AI-driven home equity lending, helping more Americans access their property wealth with speed and ease.
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News Source: Businesswire.com
