Equifax recently announced a strategic partnership with Ataeva. They are launching the new Ataeva Product Suite. This diagnostic toolkit aims to improve how financial institutions value their customers. By leveraging Equifax consumer credit data, the suite helps lenders optimize their portfolio performance.
The collaboration introduces two primary solutions: Ataeva TAPS and Ataeva CYM. These tools use over 100 FCRA-regulated attributes to provide essential metrics. Lenders can now better identify true revenue potential. They can also maximize their return on investment.
“This partnership is driving sustainable value for our financial institution customers,” said Harald Schneider, Global Chief Data & Analytics Officer at Equifax. “By integrating these predictive attributes, we are empowering financial services to create a highly personalized, profitable, and compliant strategy across every phase of the customer lifecycle, from acquisition pre-screening to proactive, data-driven retention. This capability elevates the industry standard for risk assessment and portfolio optimization.”
Data-Driven Portfolio Optimization Tools
Ataeva TAPS, or Total Annual Plastic Spend, helps lenders estimate a consumer’s total credit card spend. This helps identify individuals who might qualify for higher credit limits. Meanwhile, Ataeva CYM, or Card Yield Metrics, identifies consumers who carry balances and make responsible monthly payments. This data allows lenders to offer more favorable terms, such as lower rates for debt consolidation.
“By combining Ataeva’s advanced analytics with the differentiated data assets provided by Equifax, we are helping to solve the market’s core inefficiency in prospect valuation,” said Ajay Pillai, Co-Founder of Ataeva. “The Ataeva Product Suite helps give issuers the proprietary metrics to accurately identify true revenue potential and build highly profitable portfolios of low-risk revolvers and high spenders.”
These tools provide community banks and credit unions with a strong advantage. They can use this superior data to acquire high-value customers. This partnership effectively supports profitable growth across the financial services sector.
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News Source: PRNewswire.com
