The fintech company revolutionizing back office finance for ambitious business owners, and Maza, one of the largest entity formation and payments apps for Spanish-speaking solopreneurs and consumers, announce their M&A. As part of the deal, Maza will rebrand as Flex Consumer, a new arm within Flex focused on enabling business owners to manage their commingled personal and business finances.
This transaction marks a continuation of Flex’s broader vision to build the most comprehensive financial platform for premium business owners. Flex has already seen over 50% growth since closing the deal in Q3, driven by integrating Maza’s consumer growth engine, user base and solopreneur tooling with Flex’s infrastructure and product suite.
A year prior to the M&A, Maza raised an unannounced $15M Series Ato evolve the product to service its customers who were starting their own businesses. “We noticed several customers were actually running businesses, so we began building tools to empower their operation,” says Luciano Arango, co-founder and CEO of Maza. The company partnered with solopreneurs using LLM-powered automation to simplify entity formation and created a unified ledger that proactively categorized consumer and solopreneur transactions. “Our product reduces cognitive load for entrepreneurs in anticipating spend and streamlining reconciliation, so they can focus on growth,” says Robbie Figueroa, co-founder and COO of Maza.
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