Generational Group has announced the successful completion of the acquisition of Sextant by Element Three. Sextant was advised by Generational Group in the transaction, which closed July 6, 2026. This transaction underscores Generational Group’s ongoing commitment to assisting private companies in completing strategic M&A transactions and fueling long-term growth for the business.
Sextant is a software and dealer-network analytics firm. The company provides advanced technology engineered to help manufacturers enhance dealer performance and build stronger distribution networks. Its proprietary platform draws from a nationwide database of dealers to deliver actionable insights. This gives manufacturers and field teams better decision making with the right market and dealer information.
Sextant USA is located in Colorado Springs, Colorado, and blends innovative software with extensive industry expertise. So the company delivers scalable and data-driven solutions with measurable business outcomes. Its technology helps organizations optimize dealer operations and drive long-term performance across their networks.
Acquisition Strengthens Dealer Network, Marketing Prowess
Element Three is a Carmel, Indiana-based B2B2X marketing agency that focuses on working with manufacturers and businesses with complex distribution channels. The company creates go-to-market strategies that allow organizations to achieve measurable business growth. It also integrates brand strategy, creative services, media planning, digital marketing, sales enablement and analytics into total marketing solutions.
Element Three also collaborates with original equipment manufacturers (OEMs). The agency assists clients with new product launches, dealer program development, inventory movement and customer experience improvements. The acquisition of Sextant, therefore, extends its ability to combine marketing expertise with dealer network intelligence and actionable analytics.
The transaction was advised by Generational Group’s seasoned mergers and acquisitions team. The transaction was led by Lori Galloway, Executive Managing Director of M&A for the Western Region, and Generational Affiliate Lee Kendall. Tony Brock, Senior Vice President of M&A also played a critical role in the successful completion of the transaction.
The original relationship with Sextant was built by Tom Braun, Executive Managing Director, and Michael Querard, Senior M&A Advisor. Their early involvement set the stage for the successful advisory engagement. As part of the process, the advisory team worked closely with each organization to ensure a smooth transaction.
“Bringing together companies with complementary strengths and long-term objectives is at the core of what we do,” said Ryan Binkley, CEO of Generational Group. “We are pleased to have helped create a partnership that positions both organizations for continued success while laying the foundation for long-term growth and value creation.”
The acquisition reflects continued momentum within the mergers and acquisitions market, particularly across the manufacturing technology, dealer analytics, business intelligence, and B2B marketing sectors. As businesses increasingly seek integrated technology and marketing capabilities, strategic transactions like this continue to support innovation, operational efficiency, and sustainable growth.
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News Source: Businesswire.com
