Live Story, a digital experience platform founded by Stefano Mocellini, has raised €2.7 million in seed funding. Italy-based venture capital firm Vertis led the round. The investment will fuel Live Story’s global expansion and product innovation, targeting €10 million in annual recurring revenue by 2027.
As digital content becomes central to conversions, Live Story’s visual CMS helps brands reduce time-to-market and streamline content creation. This digital experience platform eliminates inefficiencies by allowing marketing teams to build and deploy content without needing developers.
“We backed Live Story because it tackles a major pain point in digital commerce,” said Alessandro Pontari, Partner at Vertis SGR. “The platform’s fast, flexible CMS delivers better UX and brand consistency—key to modern digital experience strategies.”
Initially launched in the U.S. to make social media content instantly shoppable, Live Story has since transformed into a comprehensive digital experience platform. It now supports omnichannel content across websites, apps, and ecommerce systems, reducing development time by up to 80%.
Trusted by over 100 brands including Valentino, Dolce & Gabbana, Max Mara, and Illy, Live Story’s digital experience platform is rapidly expanding beyond fashion into finance, insurance, pharma, and food sectors.
The company is also integrating AI-driven tools into its core platform, combining generative and predictive AI to boost conversion rate optimization (CRO) and personalization.
“This funding helps us grow our footprint across Europe and push the boundaries of creativity and UX,” said Stefano Mocellini, Founder and CEO of Live Story. “We’re building the digital experience platform of the future.”
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News Source: Businesswire.com
