Lloyds Bank is teaming up with MyPocketSkill, a financial education platform targeted at Gen Z, to launch a co-branded promo campaign aimed at helping students become financially independent.
Beginning January 2025, Lloyds student account holders at four major universities can snag flexible gigs in photography, social media management and tutoring. Through the initiative, Lloyds Bank and MyPocketSkill aim to help students build up important life skills, including financial know-how.
The first phase of the co-branded promo will take place across the UK, namely at University College London, University of West London, Cardiff University and Swansea University. Promotions will run both onsite and online including events at the Big Student Lock In in London during February 2025.
MyPocketSkill is a digital platform that helps young people earn, save, and learn about money using behavioural science. Lloyds decided to partner with the platform as part of its Lloyds Launch 2024 programme.
Lloyds says this partnership is a ‘golden’ opportunity to engage with the 13 million-strong Gen Z market in the UK and strengthen its relationships with student customers.
“We’re all about helping students thrive in every aspect of their lives,” explained Tamara van den Ban, propositions director at Lloyds. “By partnering with MyPocketSkill, we’re giving students the tools they need to earn extra cash while gaining relevant skills and financial education. If it’s successful, we’ll be looking at how we can help more of our students find opportunities to put more money in their pockets.”
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