Zafin, a trusted platform partner for global banks, has rolled out its latest capability—Transaction Enrichment—designed to turn raw transaction data into actionable insights. This launch marks a strategic step in helping financial institutions deliver deeper personalization, enhance engagement, and modernize loyalty programs.
Built into Zafin’s modular platform, Transaction Enrichment empowers banks to offer tailored customer experiences without overhauling existing systems. By converting basic data into categorized, contextual insights, banks can better align products, pricing, and rewards with user behavior.
The tool is already live at Commercial Bank International (CBI) in the UAE, where it is helping customers gain a clearer view of their spending patterns. “Enhancing our transaction data has helped us deliver a more intuitive digital experience,” said Giovanni Gavino Everduin, CBI’s Chief Strategy & Innovation Officer. “It’s a step toward deeper personalization and everyday loyalty.”
Zafin CEO Charbel Safadi emphasized that this innovation extends beyond data analysis. “It allows banks to engage customers in meaningful ways, tied to their daily financial behaviors and goals,” he said. “This is essential for the future of relationship banking.”
Fully integrated with Zafin’s AI-powered platform, Transaction Enrichment supports banks in creating smarter, behavior-driven loyalty strategies—without adding complexity to their core systems.
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News Source: Businesswire.com
