UK Credit Union recently partnered with Glia to transform its digital member service experience. This partnership aims to simplify financial wellness for over 111,000 members. By using Glia’s AI platform, the credit union can provide consistent support across all channels. This includes both voice and digital interactions for members in Kentucky and beyond. Transitioning to this technology helps replicate the high-touch experience found in physical branches. Furthermore, it allows the institution to manage expanding member needs more effectively.
Glia provides a purpose-built AI platform for banks and credit unions. It automates routine interactions and boosts the performance of frontline agents. Consequently, members receive faster responses to their basic inquiries. The system uses Voice AI that speaks naturally and understands specific financial products. Moreover, this automation is expected to reduce live agent call volumes by 40%. This shift gives human agents more time for complex tasks.
Reinvesting Technology Savings into the Community
The credit union is going to reinvest that time back into community impact projects. This move ensures that technology enhances and does not replace the human element. Data privacy remains top, with strict safety protocols in place. Every AI response is 100% accurate and approved by the credit union.This creates a secure environment for all financial interactions.
“By automating routine calls with Voice AI that knows our products and speaks as our members do, we expect to reduce live agent call volumes by 40%, time we’ll reinvest in expanding member relationships and providing more personalized financial guidance,” said Kenneth Barras, Associate Vice President of Member Experience at UK Credit Union. “This isn’t about replacing human connection, it’s about using technology to enhance and scale the service experience our members know and trust.”
“The foundational mission of UK Credit Union is what the credit union movement is all about,” said Dan Michaeli, CEO and Co-Founder of Glia. “We’ve partnered with UK Credit Union not just to transform their service channels, but also to amplify their mission. Our platform provides the intelligence and agility needed to accelerate their purpose-driven growth and invest deeper into their community. We are excited to see UK Credit Union lead the way in showing how technology can reinforce the human element of banking.”
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News Source: Businesswire.com
