Payfinia and Deluxe recently announced a strategic partnership to expand the reach of Paze across the payment ecosystem. This collaboration allows independent software vendors to embed the digital wallet directly into their platforms. It modernizes the checkout process for small businesses and community financial institutions. Consequently, users gain access to a secure and bank-supported online payment experience.
The partnership leverages Payfinia’s open payments framework and Deluxe’s extensive data and payment infrastructure. Payfinia will assist credit unions and community banks in enabling Paze for their cardholders. On the other hand, Deluxe will enable merchants to accept these payments at checkout. This collaboration will improve the availability of secure payments for issuers and merchants.
Simplified Integration for Software Platforms
The software companies now have a turn-key solution to provide new payment options. They can implement the wallet without dealing with complicated issuer relationships. This enables the platforms to retain control of their user experience. Additionally, the implementation process reduces the cart abandonment rate by providing a password-free checkout solution.
Keith Riddle, General Manager of Payfinia, commented on the importance of this integration:
“Our collaboration with Deluxe strengthens Paze’s presence across both sides of the transaction. As issuers activate Paze for their cardholders, merchants are simultaneously enabled to accept those payments. Together, we are elevating the digital commerce experience to enhance security, expand payment choice, and drive long-term value for financial institutions, merchants, and consumers.”
Brian Mahony, President of Deluxe Merchant Services, also highlighted the benefits for software developers:
“This partnership allows ISVs to embed Paze into their platforms using our payments infrastructure, giving them access to a bank-supported digital wallet without taking on additional operational burden. Together with Payfinia, we are enabling software companies to deliver trusted, modern payment experiences at scale.”
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News Source: Businesswire.com
