Marqeta has expanded its partnership with Google to introduce new features for Wallet for Kids, a secure, digital-first way for kids and teens to pay. Marqeta continues to build on its long-standing relationship with Google. Marqeta now allows families to pay allowances digitally, without needing a traditional bank account.
The expanded offering can enable supervised children and teens under the age of 18 to receive, manage and spend money through Google Wallet. Parents have more control over spending and can help younger users develop good financial habits. The initiative also combines secure payment technology with practical money management tools designed specifically for families.
Google is using Marqeta’s modern, end-to-end card issuing platform to help power the Wallet for Kids experience. The platform offers enhanced tokenization, real-time spend controls and a full payment infrastructure. Parents can view transaction history, receive spending notifications, set daily spending limits, and lock/unlock available balances when needed.
Supervised children and teens can also make contactless payments at retail locations that accept contactless payments with NFC-enabled Android smartphones and Wear OS devices with a tap. This feature eliminates the need for a traditional bank account, while offering a convenient and secure payment experience.
The latest expansion continues a successful partnership between the two companies. Marqeta had previously powered Google Wallet with tokenization and virtual card features. Those technologies enabled Marqeta customers to instantly issue cards within their programs. Now the partnership brings those capabilities to family-oriented digital payments.
“Google is committed to building products that serve the entire family, and that starts with giving younger users safe, practical tools to learn about money,” said Stavan Parikh, VP and General Manager of Payments, Google. “Marqeta has been a trusted partner for many years, and we’re excited to build on that foundation with a new feature designed for families.”
Marqeta Strengthens Family Payments Through Secure Digital Innovation
Marqeta’s flexible card issuing platform enables leading technology companies to develop customized payment solutions that match customer needs. Furthermore, its infrastructure combines card issuing, tokenization, program management, and real-time spending controls within a single platform.
This integrated approach allows Google to introduce a differentiated family payments solution while leveraging the broader Android ecosystem and Google Pay platform. Consequently, families benefit from a seamless digital payment experience supported by advanced financial technology.
The partnership also reflects growing demand for digital financial education tools designed for younger consumers. Parents increasingly seek secure payment options that encourage responsible spending while maintaining complete oversight. Therefore, Wallet for Kids addresses both convenience and financial education through built-in parental controls.
“With Marqeta’s end-to-end platform, Google is leveraging our industry-leading payments technology to unlock new value for families across the country,” said Todd Pollak, Chief Revenue Officer, Marqeta. “This program reflects what Marqeta’s platform is built for: helping the world’s most innovative companies launch differentiated payment experiences at scale. We look forward to our continued collaboration with Google, empowering the next generation with smart, accessible financial tools.”
As digital payments continue evolving, Marqeta remains focused on delivering scalable payment infrastructure for global enterprises. Meanwhile, its expanded partnership with Google demonstrates how modern financial technology can support secure, accessible, and family-friendly payment experiences while encouraging responsible money management among younger users.
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News Source: Businesswire.com
