Remark, a pioneer in building AI-powered product experts for online commerce, has raised $16 million in Series A funding led by Inspired Capital, with support from Stripe, Neo, Spero Ventures, Shine Capital, and Visible Ventures. This round brings the company’s total funding to $27 million.
Despite major investments in e-commerce, digital platforms have long struggled to replicate the impact of knowledgeable in-store sales associates. Remark is addressing this gap by creating AI personas trained on insights from over 60,000 real-world experts, including Olympic athletes, estheticians, stylists, and parents. These digital advisors, embedded directly into brand websites, offer tailored product guidance that increases conversions, boosts order values, and reduces return rates.
Unlike generic chatbots, Remark’s AI mirrors the tone, knowledge, and lived experiences of actual specialists, delivering warm and reliable product advice at scale. “AI should enhance the human experience — not replace it,” said Theo Satloff, CEO and co-founder. “We’re bringing back trusted guidance into online shopping by training our AI on real product experts.”
Since its last funding round, Remark has seen 4x revenue growth, 100% customer retention across more than 60 partner brands, and nearly 130% net dollar retention. The platform has helped its clients generate tens of millions in new revenue, with an average 10% uplift in sales and 28% shopper conversion rate — far above the industry norm of 1%. Remark has also saved brands over $3.2 million in support costs by reducing customer service load through smarter, expert-driven recommendations.
“Remark is creating a new category in commerce — one that fuses genuine human expertise with AI scalability,” said Kamran Ali, Principal at Inspired Capital. “Their model is showing clear ROI and redefining customer interaction.”
With fresh capital in hand, Remark plans to expand into new sectors, broaden its expert network, and enhance its training, analytics, and deployment capabilities. The company is also building faster, more adaptive systems to help brands roll out AI personas quickly and track performance in real time.
As categories like health, fashion, beauty, and outdoor gear demand higher personalization, Remark aims to empower merchants with AI that feels less robotic and more like a trusted in-store guide.
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News Source: Businesswire.com
