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The Enterprise Guide to Building a Better CX Strategy

Enterprise brands have nearly 10,000 marketing technology solutions to choose from whenbuilding their CX stacks. But even with so many tools at their fingertips, they struggle to meet customer expectations. Why? Because organizations today are struggling with agility, adaptability and efficiency, notcapability. And it starts at the center of their stacks — with the CX […]

The Enterprise Guide to Audience Segmentation

Personalized, relevant and impactful customer experiences are built on audience segmentation. But the customer data that powers segmentation is often fragmented, unreliable or, worst of all,unavailable. To avoid wasted advertising spend, missed engagement opportunities and preventablecustomer churn, enterprise brands must build speed, agility and granularity into theirsegmentation strategies. Download ActionIQ’s Enterprise Guide to Audience Segmentation […]

2022 CDP market guide

89% of brands now say they’ve either deployed a customer data platform (CDP) or plan to. But many companies are finding out the hard way that not all CDPs are created equal — 42%say their solution is delivering little or no value. In such a crowded and confusing market, enterprise brands must cut through the […]