Zip US has recently launched a new program called the In You We Trust brand platform. This program has been launched with the aim of restoring consumers’ trust in making financial decisions. The company wants to empower consumers with the flexibility and transparency they need in making financial decisions. The brand platform therefore focuses on the empowerment of the modern-day consumer. The brand platform specifically focuses on the growing need for responsible Buy Now Pay Later services. Zip US believes that consumers should be treated with trust and transparency by their financial partners. The brand platform therefore uses real-life scenarios to show how flexible payments can be of great assistance. The brand platform focuses on the human element of spending money rather than the financial element.
Jinal Shah, Chief Marketing and Customer Officer at Zip, said: “We’ve heard it again and again from our customers. They trust themselves more than institutions, and we agree. Through this brand platform, we put that belief into action by backing customers with tools designed for real life, offering access, transparency, and flexibility that reflect how they actually manage their money.”
Besides releasing this product, the company is launching a marketing campaign nationwide. The campaign is built around the emotional bond that the brand has with its loyal customers. Zip US remains a leader in digitally innovating the payments industry. In addition, the product promotes a more inclusive method of dealing with credit and money. Through recognizing the nature of the relationship, Zip US secures a stronger position in the fintech sector. The firm helps clients to run their cash flow smoothly without encountering extra stress and expenses. This move is, therefore, a clear gesture of the coming of compassionate financial services.
Jinal Shah added: “Being known as trustworthy is our north star. To earn trust, you have to give trust. This platform reflects a simple belief at the heart of Zip: people deserve financial tools that work with them, not against them.”
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News Source: Businesswire.com
